My name is Joana Kaleda , my father calls me Pipa but my friends know me as Jo.

I am a Textile and Bedding Designer living and working in San Francisco Ca.

Born and raised in Colombia South America I moved to the Bay Area at age 22 to pursue a Masters Degree in Fashion Design and Textiles after completing my undergrad in Fine Arts specifically in painting and installation art.

After working for 2 years in the apparel industry I realized that my true passion was textiles so i quit my job as an Apparel Designer and started my career in Textiles as well as my love for the Home Industry.

Since then I have worked for both Home and Apparel industry and after ALMOST 15 years, now I found myself working for Pottery Barn Teen as the HEAD DESIGNER FOR Bedding & TextilES for BOTH Girls & GUYS TOB AS WELL AS other categories such Bath, Window and Decorative Pillows.

I love what I do and I couldn't imagine myself doing anything else.